Delish
Delish is a brand that promotes the consumption of 100% natural and organic products, free of chemical preservatives and handmade in El Salvador.
Our job was to create a brand that reflects the work of Delish as a local consumer trade and quality craftsmanship.
Identity Strategy
From the exploration of the current business model we were able to build together with the brand:
- A discourse that reflects the importance of the value chains created by consuming local products, with traceability that boosts local trade and the value of organic consumption in the region.
- We developed an identity strategy to shape the new communication system and benefits of consuming natural and organic products.
The project has been part of the Technical Assistance for the implementation of the Central American Regional Economic Integration Project (INTEC).
* The program, implemented through the Secretariat for Central American Economic Integration (SIECA) and the European Union, is part of the training of 54 companies and business organizations in the Central American region in the process of designing, using and registering trademarks to improve the positioning of their products with export potential.