El Tigre Organic
El Tigre Orgánico is a Costa Rican company that was born more than 15 years ago, dedicated to organic agriculture in the foothills of the Irazú Volcano. They promote conscious and sustainable production of fresh, organic and healthy food.
The commitment of the Tigre Orgánico family has always been to be faithful to the production of honest food, free of chemical processes and healthy, this from its work in creating regional value chains that build better conditions for the production of agri-foods that coexist amicably with the biodiversity of Irazú.
During the exploration of the current business model we were able to work on an identity strategy that has shaped a new visual discourse:
- We worked on a Slogan message that now supports the identity and logo.
- We worked on the key communication messages that will accompany the positioning of the Brand in its communication channels.
- An identity system was developed that integrates a new image for the entire product scheme that now integrates El Tigre Orgánico as a Brand, in labels and packaging.
During the exploration of the current business model we were able to work on an identity strategy that has shaped a new visual discourse:
- We worked on a Slogan message that now supports the identity and logo.
- We worked on the key communication messages that will accompany the positioning of the Brand in its communication channels.
- An identity system was developed that integrates a new image for the entire product scheme that now integrates El Tigre Orgánico as a Brand, in labels and packaging.
The project has been part of the Technical Assistance for the implementation of the Central American Regional Economic Integration Project (INTEC).
* The program, implemented through the Secretariat for Central American Economic Integration (SIECA) and the European Union, is part of the training of 54 companies and business organizations in the Central American region in the process of designing, using and registering trademarks to improve the positioning of their products with export potential.