Aspid Pro
Mexican cosmetic company with more than 20 years of experience that has a wide line of products specialized in skin care, always inspired by innovation in health and beauty. They also have training centers for cosmetics professionals and were looking to establish a single brand communication discourse that would allow them to establish the Aspid Pro universe as a single guiding axis.
Our participation consisted of creating the guidelines for a Design and Branding System necessary to help define:
Unique identity
We explored the reasons why AspidPro is the No. 1 company in the professionalization of the entire cosmetology sector, established the necessary guidelines for each product line and reinforced the value of the brand in each of the internal and external audiences.
Product design
The necessary guidelines were established to achieve a homologated and coherent product design for each innovation line and execution sector, without forgetting the identity and the AspidPro brand universe.
Communicational identity
In communication (mainly digital) we create personas and assign valuable content to communication and purchase channels, visually and verbally segmenting the final audiences.
Strategic direction / @Influensr.
Creative direction / BtQ Design.
