Kaor
Originally "Publitextiles", Kaor is a Salvadoran company that has established itself as one of the leading producers of textile clothing in the region. As entrepreneurs, Kaor specializes in the textile sector but is currently integrating into the fashion sector as part of the new business model and with a view to a much broader business future for the Central American region.
Naming:
We explored a new commercial name that aligns with the identity needs for the brand. We worked together with the businesswomen on an identity much more focused on the world of fashion and clothing, and their new name defines a concept of a personal brand from the combination of Karla and Ornelas as proper names.
During the exploration of the current business model we were able to work on an identity strategy that has shaped a new visual discourse:
- We worked on an identity strategy to shape the new design and communication system for the Brand.
- New ways of communicating KAOR's rationale were explored to help it position itself as a company and provide a better positioning and identity in the textile and fashion sector in the region.
- A series of key messages were developed that could also be integrated into the various communication channels, at their points of sale and in digital media.
