El Gavilán - Ecotourism

- El Gavilán is a testimony of dedication and love for nature.

Located in the municipal agency of San Francisco Cozoaltepec, Oaxaca, El Gavilán is made up of a group of more than 30 people from the municipality who have organized to protect the Gavilán hill, a natural treasure that is home to an amazing biodiversity. Their commitment focuses on the study and preservation of wildlife, including emblematic species such as the puma, ocelot, ocelot, margay, deer and a multitude of birds, such as the green toucanillo. To sustain their work, the group transformed their farmland, formerly used for coffee, into trails and lookout points, demonstrating their tireless conservation work. The organization invites visitors to immerse themselves in nature through activities such as bird watching, hiking trails, camping in conservation areas and photo-trapping to observe birds, mammals and felines.

Our goal has been to develop and design a brand identity and marketing strategy, which has allowed them to create a verbal and visual discourse about the brand and its ecotourism services. To achieve this we have worked with the organization in various learning activities that allow entrepreneurs to engage in strategic planning, methodologies and strengthening their business from a digital marketing plan and visibility strategy, and thus connect the community with new audiences.