INVERSOFISA
Inversofisa is a company that deals with business consulting in the agri-food production sector, based in Nicaragua and with active participation throughout the Central American and Caribbean region. Promoting the sector in growth, innovation and technology with a focus on environmental and economic sustainability.
During the process of its business model it has been possible to establish the need for a renewal of the identity and the exploration of communication messages that reflect the commitment as consultants and experts in the industry:
- We worked on an identity strategy to give shape to the new communication system and thus express all the attributes related to agri-food production and the value of the promotion and technification of agri-foods in the region.
- A series of key messages were developed that could also be integrated into the various communication channels and digital media.
The project has been part of the Technical Assistance for the implementation of the Central American Regional Economic Integration Project (INTEC).
* Program implemented through the Secretariat for Central American Economic Integration (SIECA) and the European Union, is part of the training to 54 companies and business organizations in the Central American region in the process of design, use and registration of trademarks to improve the positioning of their products with export potential.
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