Perse
Originally "Perse Creativa" is a company that promotes the Salvadoran feeling and identity, through integral services of graphic production.
During the exploration of the current business model we were able to work on an identity strategy that has shaped a new visual discourse:
- We have worked on a new symbol that could express the diversity of services and will bring an identity with a narrative focused on the specialization of the graphic industries.
- We worked on a secondary logo that could be integrated to the other service of the company in advertising products of El Salvador, along with a slogan much more focused on the identity.
The project has been part of the Technical Assistance for the implementation of the Central American Regional Economic Integration Project (INTEC).
* The program, implemented through the Secretariat for Central American Economic Integration (SIECA) and the European Union, is part of the training of 54 companies and business organizations in the Central American region in the process of designing, using and registering trademarks to improve the positioning of their products with export potential.