Paradise Point
The history of Punta Paraíso is a testimony of commitment and tradition rooted in the waters of Huatulco, Oaxaca. Born as a fishing cooperative, it has become a beacon of sustainability and environmental responsibility in the community. The cooperative has put its effort and passion into artisanal fishing, reef conservation and seabed cleanup. Punta Paraíso's story is one of respect for the sea, the community and the future of sustainable fishing.
At BTQ Design, we set out to develop and design a complete brand identity and marketing strategy for Punta Paraíso. Through the creation of a verbal and visual discourse that highlights the brand values and enhances the commercialization of artisanal fishing in the Oaxacan coast, we have worked closely with the cooperative in learning activities. These activities allow entrepreneurs to engage in strategic planning, adopt innovative methodologies and strengthen their businesses through a digital marketing plan and visibility strategies. In this way, we seek to establish solid connections between the community and new audiences, contributing to the sustainable growth of Punta Paraíso.
+ This project is part of the Restoration of Emblematic Landscapes in Oaxaca and Chiapas, under the direction of Conservation International Mexico, and seeks to implement restoration actions that contribute to increasing socio-environmental resilience and strengthening local environmental governance for the conservation of biological and productive diversity, the reduction of emissions from deforestation and the maintenance of biological connectivity.
