Sorveteria Herrera
is a Nicaraguan family business that was born in 1948, dedicated to the creation of natural sorbets made from tropical fruit pulp. With more than 70 years in the market, now the sorveteria seeks to be permanent in the memory and flavors of the Jinotepino region, opening markets also in the gourmet world thanks to its quality and artisan production.
During the exploration of the current business model we were able to work on an identity strategy that has shaped a new visual discourse:
- The sorbeteria has a new logo that reflects the image of its tradition but also integrates a much more modern message.
- We worked on an identity strategy to shape the new design system, from product design to labels, look and feel and communication for the brand.
- A series of key messages were developed that could also be integrated into the various communication channels, at their points of sale and in digital media.
The project has been part of the Technical Assistance for the implementation of the Central American Regional Economic Integration Project (INTEC).
* The program, implemented through the Secretariat for Central American Economic Integration (SIECA) and the European Union, is part of the training of 54 companies and business organizations in the Central American region in the process of designing, using and registering trademarks to improve the positioning of their products with export potential.