La Salina Escobilla

Sea turtle sanctuary

Once upon a time, the pioneers of La Salina Escobilla walked a different path, one marked by the destruction of natural treasures in the name of ephemeral profits and illegal activities that devastated the community's landscape. Tired of that heartless path, they joined together in a cooperative with a common dream: to protect and honor Oaxaca's magnificent nature. Thus, what was once a landscape of desolation was transformed into a sanctuary of hope and redemption for sea turtles in Mexico.

Today La Salina Escobilla is an ecotourism company that stands out for promoting landscape conservation and providing education on the life cycle of the sea turtle (endemic to the Oaxacan coast): hatching turtle eggs, rescuing injured or endangered turtles, reforesting damaged areas and promoting sustainable practices in the community. In addition to various activities focused on the maintenance and promotion of the community such as a, bird watching, tours on interpretive trails and other outdoor experiences, visitors can connect deeply with nature and appreciate its fragility and value.

Our goal has been to develop a marketing and communication strategy for the community, which has allowed them to create a verbal and visual discourse about the brand and its ecotourism services. To achieve this we have worked with the organization in various learning activities that allow entrepreneurs to engage in strategic planning, methodologies and strengthening their business from a digital marketing plan and visibility strategy, and thus connect the community with new audiences.