La Ventanilla / Take the Adventure
La Ventanilla is not only a paradise for its natural wealth, but also a sustainable company founded in 1996. Throughout its existence, it has worked in harmony with the local community and biodiversity, demonstrating an exemplary commitment to sustainability.
The ecotourism complex has contributed significantly to the conservation of local biodiversity and the protection of endangered species, which is an admirable achievement. In addition, La Ventanilla's work has generated tangible results in job creation, species protection, and the preservation of sustainable landscapes on the beautiful Oaxacan Coast.
Our objective has been to develop a marketing and communication strategy for the community, which has allowed them to create a verbal and visual discourse about the brand and its ecotourism services. To achieve this we have worked with the organization in various learning activities that allow entrepreneurs to engage in strategic planning, methodologies and strengthening their business with a digital marketing plan and visibility strategy, and thus connect the community with new audiences.
+ This project is part of the Sustainable Landscape Restoration in Oaxaca and Chiapas, under the direction of Conservation International Mexico, and seeks to implement restoration actions that contribute to increasing socio-environmental resilience and strengthening local environmental governance for the conservation of biological and productive diversity, the reduction of emissions from deforestation and the maintenance of biological connectivity.