Las Diosas
The Central de Cooperativa Multisectorial de Mujeres Rurales Feministas Ecológicas - Las Diosas is a Nicaraguan organization that has found a path of empowerment from a feminist perspective to create value chains, with at least 8 cooperatives of rural women producers: beekeepers, winemakers, producers of bio-intensive gardens, etc.
The strengthening of value chains has enabled them to have a solid discourse about their businesses, families and community.
- Sovereignty over our bodies, our rights and our families is our goal is the personal, economic and organizational empowerment of women members through a life free of violence.
Value proposition
- We offer products with organic certification, sanitary license and with a wide perspective of good nutrition standards.
- From production we guarantee innocuousness, good practices and fair agroecological processes, quality control and traceability.
- We generate a social impact in the community by making autonomy visible and promoting the empowerment of the members by obtaining income from a collective act.
During the exploration of its business model, it has been possible to establish the need for a renewal of identity and the exploration of communication messages that reflect the commitment to their communities, resilience towards a life free of violence, building peaceful communities and strengthening the agro-industrial sector of the region.
- We worked on an identity strategy to give shape to the new communication system and thus express all the attributes related to agri-food production and the value of the promotion and technification of agri-foods in the region.
- We worked on the exploration of a new visual message that will reinforce the identity and meanings of the organization as a commercial brand, without first discovering an essence much more aligned to the ideals and objectives of the organization:
HARVEST - MOON - WOMAN - RAIN = The Goddesses
The project has been part of the Technical Assistance for the implementation of the Central American Regional Economic Integration Project (INTEC).
* The program, implemented through the Secretariat for Central American Economic Integration (SIECA) and the European Union, is part of the training of 54 companies and business organizations in the Central American region in the process of designing, using and registering trademarks to improve the positioning of their products with export potential.