Aquabuses
Aquabuses is a community that offers tours in Huatulco National Park, where visitors can enjoy ecotourism experiences, learning about the importance of protecting the reef and coastal biodiversity. Their commitment to safety, environmental awareness and the incorporation of women partners has allowed them to ensure an authentic connection with the ocean and visitors to the coast.
Our goal has been to develop and design a brand identity and marketing strategy, which has allowed them to create a verbal and visual discourse about the brand and its ecotourism services. To achieve this we have worked with the organization in various learning activities that allow entrepreneurs to engage in strategic planning, methodologies and strengthening their business from a digital marketing plan and visibility strategy, and thus connect the community with new audiences.
This project is part of the Restoration of Emblematic Landscapes in Oaxaca and Chiapas, under the direction of Conservation International Mexico, and seeks to implement restoration actions that contribute to increasing socio-environmental resilience and strengthening local environmental governance for the conservation of biological and productive diversity, the reduction of emissions from deforestation and the maintenance of biological connectivity.
