In 1995, seven municipalities of the Coast and Sierra Sur of Oaxaca joined together to combat rust in their coffee crops. Currently the United Coffee Growers of the Coast - CUCOS, have diversified plots and a production that seeks the welfare of the land and its more than 150 producers, promoting food autonomy and strengthening the community. 

Since its inception CUCOS, has been dedicated to the ethical production of cocoa and coffee in the beautiful state of Oaxaca, pushing for the production of organic products that reflect the authentic flavor of the region through sustainable processes and respectful of local biodiversity.

At BTQ Design, we set out to develop and design the identity and marketing strategy for CUCOS. Through the creation of a verbal and visual discourse that highlights the values of the brand and enhances the commercialization of coffee and cocoa from the region. The result has allowed the organization to engage in strategic planning, adopting innovative methodologies to strengthen their business through a digital marketing plan and visibility strategies. In this way, we seek to establish solid connections between the community and new audiences, contributing to the sustainable growth of CUCOS as an organization committed to the preservation of the landscape.