New Marine Horizon
Nuevo Horizonte Marino embodies the essence of sustainable, artisanal and responsible tuna and flake fishing in Huatulco National Park. With an unwavering commitment to the conservation of the reef and the local community, offering fresh and delicious products that reflect the connection with the ocean.
At BTQ Design, we set out to develop a complete brand identity and marketing strategy for Nuevo Horizonte Marino. Through the creation of a verbal and visual discourse that highlights the values of the brand and enhances the commercialization of artisanal fishing in the Oaxacan coast.
We have worked closely with the cooperative in learning activities. These activities allow entrepreneurs to engage in strategic planning, adopt innovative methodologies and strengthen their businesses through a digital marketing plan and visibility strategies. In this way, we seek to establish strong connections between the community and new audiences, contributing to sustainable growth for Nuevo Horizonte Marino.
+ This project is part of the Restoration of Emblematic Landscapes in Oaxaca and Chiapas, under the direction of Conservation International Mexico, and seeks to implement restoration actions that contribute to increasing socio-environmental resilience and strengthening local environmental governance for the conservation of biological and productive diversity, the reduction of emissions from deforestation and the maintenance of biological connectivity.