Chacahua
Nature and Adventure in Equilibrium
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Chacahua Lagoon has been home to more than 9 families who 30 years ago created the Sociedad Cooperativa Aventura y Ecoturismo, with the objective of offering ecotourism services that have allowed the conservation of the coastal landscape of Oaxaca.Â
From promoting ecological awareness to local food consumption, the cooperative works hard to offer authentic experiences that strengthen the cultural heritage of the region while empowering community economic autonomy, generating a positive impact on the communities.
Our objective has been to develop a marketing and communication strategy that has allowed them to create a verbal and visual discourse about the brand and its ecotourism services. To achieve this we have worked with the organization in various learning activities that allow entrepreneurs to engage in strategic planning, methodologies and strengthening their business from a digital marketing plan and visibility strategy, and thus connect the community with new audiences.
