Oaxacan Coast

Artisanal fishing is an activity that goes beyond a Oaxacan tradition, it also represents the permanence of a community committed to the natural landscape.

The history of Costa Oaxaqueña began with the desire to use traditional and sustainable methods to obtain fresh seafood products of the highest quality. Today the organization has consolidated as a united community, where each member has a voice and a vote in decision making, as their experience and knowledge of the process distinguishes them in the market.

There is now a commitment to the protection of species and the preservation of the marine ecosystem, which has led the organization to implement responsible fishing practices and contribute to the reconstruction of the marine environment. 

At BTQ Design, we set out to develop a complete brand identity and marketing strategy for Costa Oaxaqueña. Through the creation of a verbal and visual discourse that highlights the values of the brand and enhances the commercialization of artisanal fishing in the Oaxacan coast.
We have worked closely with the cooperative in learning activities. These activities allow entrepreneurs to engage in strategic planning, adopt innovative methodologies and strengthen their businesses through a digital marketing plan and visibility strategies. In this way, we seek to establish strong connections between the community and new audiences, contributing to the sustainable growth of Costa Oaxaqueña.