Mindwise
Data solutions to promote sustainable changes
Mindwise develops information windows based on strategic data analysis, using tools and human resources to generate sustainable decisions for the future.
Business objective: Data analysis through customized strategies that generate value.
- To be one of the leading BI developers in the IT sector in the US market.
- Position Mindwise's services as one of the most competitive for its diversification of knowledge and tools for data projection.
- Consolidate Mindwise as one of the leading experts in the digital transformation of retail companies in the USA.
- To offer professional services focused on "Data Technologies" to companies in the U.S. from Mexico making use of advantages such as nearshoring, with certified personnel.
Naming
We have worked on the design of a verbal identity that has been aligned with the main meaning of our name: otherwise / wise: "the Wise".
We were able to discover that innovation and strategy through data will always go hand in hand to achieve results and long-term projections for companies, not only creating windows of information, but also becoming useful tools for more sustainable futures for any industry concerned with development. It is from there where the archetype of the magician "the alchemist" and the rationality of the wise man allowed us to give meaning to Mindwise.
Identity and Communication Strategy
The visual expression of the brand has focused on creating a symbol that accompanies our name, consisting of 3 parallel lines that accompany each other to create an upward movement, expressing movement and repetition. The main meaning is to identify Mindwise through this constant movement in its form, which makes it a conceptual expression of the transformation of data.
From a chromatic exploration we were able to incorporate these contrasts in each of the brand's applications.
Concept
We were convinced by the potential between science, psychology and technology and consequently developed the same concepts of our business units where the narrative of the business units was aligned to conscious thinking.
We developed three personal alchemists that were equally well suited to Business Intelligence services and solutions.
Business Intelligence / Sapiens
- Our team of experts is specialized in designing digital transformation projects that promote change agents that strengthen businesses.
Big Data / Lumen
- We take the data generated by your business and turn it into valuable information you can trust.
Data Science / Intelectus
- Uncover hidden patterns and insights with Mindwise - we'll help you see what others can't.
