Artisanal fishing is an activity that goes beyond a tradition of the Chiapas Coast, it also represents the permanence of a community committed to the natural landscape. As part of the Sustainable Landscapes Oaxaca and Chiapas project, El Carrizal is part of the organizations committed to the preservation of the rich coastal landscape, which has led the organization to implement responsible fishing practices and contribute to the reconstruction of the marine environment. 

At BTQ Design, we set out to develop a complete brand identity and marketing strategy for El Carrizal. Through the creation of a verbal and visual discourse that highlights the values of the brand and enhances the commercialization of artisanal fishing in the Chiapas coast.

We have worked closely with the cooperative in learning activities. These activities allow entrepreneurs to engage in strategic planning, adopt innovative methodologies and strengthen their businesses through a digital marketing plan and visibility strategies. In this way, we seek to establish strong connections between the community and new audiences, contributing to sustainable growth for El Carrizal.

+ This project is part of the Restoration of Emblematic Landscapes in Oaxaca and Chiapas, under the direction of Conservation International Mexico, and seeks to implement restoration actions that contribute to increasing socio-environmental resilience and strengthening local environmental governance for the conservation of biological and productive diversity, the reduction of emissions from deforestation and the maintenance of biological connectivity.