GOMELAT is a Salvadoran company with more than 20 years dedicated to the commercialization of dairy and traditional products of the region. It is currently one of the main promoters and distributors of agri-foods in El Salvador, promoting the sector of organic and traditional Salvadoran products in North America and the Caribbean.
- During the exploration of its current business model, we were able to work on the renewal of the brand's identity, aimed at becoming one of the main promoters of dairy and gourmet products throughout Central America. As a result of its growth, the need arose to expand and standardize the identity and design of the entire range of products with a much more updated, fresh image that would communicate the benefits of the products in the gourmet, local and organic category.
- A series of key messages were developed that could also be integrated into the various communication channels, in its physical store and in digital media.
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The project has been part of the Technical Assistance for the implementation of the Central American Regional Economic Integration Project (INTEC).
* The program, implemented through the Secretariat for Central American Economic Integration (SIECA) and the European Union, is part of the training of 54 companies and business organizations in the Central American region in the process of designing, using and registering trademarks to improve the positioning of their products with export potential.