Las Diosas
The Central de Cooperativa Multisectorial de Mujeres Rurales Feministas Ecológicas - Las Diosas is a Nicaraguan organization that has found a path of empowerment from a feminist perspective to create value chains, with at least 8 cooperatives of rural women producers: beekeepers, winemakers, producers of bio-intestive gardens, etc.
The strengthening of value chains has enabled them to have a solid discourse about their businesses, families and community.
- Sovereignty over our bodies, our rights and our families is our goal is the personal, economic and organizational empowerment of women members through a life free of violence.
Value proposition
- We offer products with organic certification, sanitary license and with a wide perspective of good nutrition standards.
- From production we guarantee innocuousness, good practices and fair agroecological processes, quality control and traceability.
- We generate a social impact in the community by making autonomy visible and promoting the empowerment of the members by obtaining income from a collective act.
During the exploration of its business model, it has been possible to establish the need for a renewal of identity and the exploration of communication messages that reflect the commitment to their communities, resilience towards a life free of violence, building peaceful communities and strengthening the agro-industrial sector of the region.
- We worked on an identity strategy to give shape to the new communication system and thus express all the attributes related to agri-food production and the value of the promotion and technification of agri-foods in the region.
- We worked on the exploration of a new visual message that will reinforce the identity and meanings of the organization as a commercial brand, without first discovering an essence much more aligned to the ideals and objectives of the organization:
HARVEST - MOON - WOMAN - RAIN = The Goddesses
